01Compare markets fairly.
“Does this state have a larger need—or simply a larger population?”
Commission comparisons using verified rates, population shares, suitable peer groups, and documented denominators.
EXAMPLE DELIVERABLEA comparison brief with the measures, source definitions, and findings behind the answer.
Discuss this paid engagement ↗02Understand what changed.
“Are conditions improving, and where is pressure increasing?”
Scope a historical analysis with compatible periods, appropriate dollar adjustments, and a clear account of what can be compared.
EXAMPLE DELIVERABLEA trend report with charts, interpretation, and a documented comparison method.
Discuss this paid engagement ↗03Find the local story.
“Which communities deserve a closer look before we commit resources?”
Investigate states, metros, counties, cities, or ZIP areas using evidence appropriate to the geography and the decision.
EXAMPLE DELIVERABLEA geographic market brief, mapped findings, or a prioritized research shortlist.
Discuss this paid engagement ↗04Investigate household pressure.
“Where do income, housing costs, poverty, and coverage create the most important questions?”
Define the indicators that matter to your project, assess available sources, and explain the relationships and limits of the evidence.
EXAMPLE DELIVERABLEA focused research report that separates measured conditions from assumptions.
Discuss this paid engagement ↗05See who is affected.
“Do statewide averages hide different experiences among population groups?”
Commission analysis by age, race and ethnicity, veteran status, disability, or another documented population where the data support it.
EXAMPLE DELIVERABLEAn audience or community analysis with suitable comparison groups and clear definitions.
Discuss this paid engagement ↗06Build an intelligence product.
“How can our organization use this evidence in its own decisions and communications?”
Scope a custom report, dashboard, ranking methodology, geographic profile, or repeatable data workflow around your organization’s question.
EXAMPLE DELIVERABLEAn agreed publication or data product, with handoff and update requirements defined in the proposal.
Discuss this paid engagement ↗